Do not put words into your keyword list that have nothing to do with the
content of your web site.
The more key words (phrases) you target, the less each one will be
emphasized. You have a better chance of ranking higher in the search engines
with a more targeted approach.
Think about where the competition is for keywords. Avoid using common or
generic words, especially ones that have to do with the Internet in general,
i.e., web design, internet services, etc. If you are a real estate agent, the
words 'real estate' would be very hard to capture. You would be better off with
something more specific like 'commercial real estate pennsylvania.'
Use common variations of misspelling in your keyword list.
Make sure you use your keywords in the body text, Title tag and Meta tags
of your main page.
If you have the perfect keywords, Title and Meta tags, but your body
text or content does not contain your keywords, you will probably be
listed low in the search engines.
Concentrate on the first two paragraphs of your web page.
Unless you are a well known company like Microsoft, it is generally less
important to emphasize your company name. Ideally your web site will bring
you new business from customers that are unfamiliar with your company,
but who are searching for products/services that you can provide.
Use descriptive keyword phrases - as Brian Pinkerton, founder of WebCrawler
puts it, "Imagine walking up to a librarian and saying 'travel'. They're going to
look at you with a blank face."
Do not hide keywords in the text of your document by using a font color that
is the same color as your background color.
Choose the right keywords! Target the wrong keywords and all your efforts
will be in vain. Choose the right keywords, and you'll see an increase in
traffic. It is of utmost importance to identify your target market and then
select keyword phrases to match.
Therefore, select your keywords with extreme care!
If you need some help in selecting
keywords, here are two online
1. The search engine
Overture provides a Search Term Suggestion List.
2. WordTracker - Simply type in your keyword or key phrase, and it
will return a list of related keywords and phrases.
Ready to choose your keywords? Fill out the Keyword Selection Form.
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