That Influence Your
Web Site Ranking
(Web Site Address)
Use keywords in the URL. Search engines give more weight to a name like
www.realtors.com/real_estate.html than www.mypage.com/page.html.
Make it a habit to include keywords in all your sub pages where you can. Separate
keywords with a dash or underscore: www.domain.com/golf_clubs.html.
Robots and spiders cannot differentiate between attached words.
Get your own domain name. This gives your site more credibility than
user pages on an ISP, and some search engines take this into
might want to get your own domain name for no other reason than portability.
If you ever need to change hosts and you do not have your own domain name
you have to change your web address! It would be a shame to build up your
traffic and then lose it because you can not keep your web address.
Having your own domain name costs as little as $11.95/year. You can register domain names here.
Getting your web site reviewed by a search engine can have a positive impact
on your ranking in search results. Some search engines provide top ranking
for a web site that has been found to provide valuable information.
Note: The majority of search engines that review sites do so in their
channel or directory areas.
Some search engines weigh the text within a LINK more heavily than words
found in the regular body text. Therefore, use keywords within the link portion
of your <a href tags>
Example:<A HREF="pagename.htm">keyword phrase</A>
Don’t forget to name the page with a keyword phrase as well.
multiple keywords with a dash such as golf_clubs.htm as opposed to golfclubs.
Update Your Web Site
Your web site’s position on search engines can be influenced by the
frequency of page updates. The search engine’s spider is capable of
determining how often you make changes and will give you a higher position
in the list if you make frequent updates. (At least every other month).
You can resubmit your web site when you have made changes.
WARNING!! If your web site already has a great ranking on a
do NOT resubmit your site. The search engine algorithm might have changed and you could
actually drop in the rankings.
Put your keyword phrases in Header Tags not Font Tags. Headings are the
larger print, or subtitles on a page. Search engines often consider header
text to be particularly important.
Example: <H1> Commercial Real Estate Pennsylvania</H1>
You should make your first header tag the same as your title if possible.
Informative Web Site
Developing a web site that talks about your product or service is fine, but
providing additional useful information is even better! For example, a company
that sells clothing accessories wants to develop a web site. They have great
products, but so do a lot of other sites. By providing additional useful content,
like how to match accessories or how to tie a scarf, they will have an
advantage over the competition. Why? More sites will link to you and the
more the number of sites that link to you, the higher your web site placement
in the search engines. It takes time to get noticed, but eventually those sites
that provide good, useful content in an organized fashion, will have the visitors
in the end.
NOTE: REGISTER WITH SAFESURF
Some companies are filtering out web sites that can be accessed from a
desktop. What this means is if your web site does not have a rating, it can
not be viewed in some cases. Can you imagine your web site being blacked
out from being viewed by a large corporation!
Design That Affects Your Search Engine Placement
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